When most STR investors think of Florida, Jacksonville doesn't make the short list.

Miami, Orlando, Tampa — sure. But Jacksonville? It tends to get skipped.

That's starting to change.

With a growing downtown, a revitalized riverfront, and a coastline that draws consistent demand for vacation rentals, Jacksonville offers something most Florida markets can't — genuine diversity of opportunity. Whether you're drawn to the urban energy of the city core or the steady beachside rental market, there's a case to be made for Jacksonville that most investors haven't heard yet.

In this Market Spotlight, host and market advisor Teylor Bouchard sits down with Jacksonville STR expert Dashia LoCoco to break down what's actually happening in this market — the neighborhoods worth watching, the data behind the demand, and why now might be the right time to take a closer look.

Join us live on April 29 at 1 p.m. ET.